34 Comments
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Ociel Gonzalez's avatar

Read.

Saved.

Learned a lot.

After reading this post I’ve to say I really need to improve my game jajaja

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Anfernee's avatar

And let’s continue to improve our games!

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Tara Fitness's avatar

Specificity is absolutely the key. If your product isn’t solving a specific problem, few people will buy. If they do, it likely won’t meet their needs anyway, which only serves to burn the bridge.

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Anfernee's avatar

💯 agree! 👍🏻

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Maroš Pecho's avatar

Thank you for sharing it.

I think that the most important thing is not selling the digital product but a solution to a problem.

A digital product is only one of the distribution channels for getting the solution to the right people.

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Anfernee's avatar

Yes the most important is selling a solution to a problem.

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Maroš Pecho's avatar

Thanks!

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Tara's avatar

This is so useful, I just had a client who wanted to make a digital booklet which is new for me too and this came up right in time for us as a great guide and first step of what to do and not do!

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Anfernee's avatar

Awesome! So glad that this post found you :)

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Emily Roach's avatar

Great read. Which selling platform do you like the most for digital products?

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Anfernee's avatar

I use Gumroad

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Anfernee's avatar

Notion templates 😇

https://anferneeck.gumroad.com/

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Anfernee's avatar

What about you?

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Jiri "Skzites" Fiala's avatar

Could you provide specific examples of the digital products that aren't selling anymore and why that might be the case?

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Anfernee's avatar

Detailed out in the post :)

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Anfernee's avatar

Detailed out in the post :)

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Jiri "Skzites" Fiala's avatar

Oh wow, Jiri, diving into the deep end, huh? Let's unravel this mystery!

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Amanda Jeffs's avatar

Awesome post! I have literally been talking about this all week and refining my copy and offer to really nail the outcome and pain points! I have saved this article and already read it oit to my partner. Thank you. Also can I ask how you format the sections at the bottom, do you make links and footnotes you copy and drop in? Or can you save and insert somehoe? Do you find that your call to actions work better mid post? Im trying to optimize my content. Thanks.

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Anfernee's avatar

Thanks 🙏🏻 do share with your community if you think it’s worth the share :)

For the footnote, I actually have it in my draft post. So every time I will open that draft and copy and paste it onto my posts.

I put all the CTAs at the end of the post so that I do not disrupt the reading experience of my subscribers.

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Mike Searles's avatar

Good stuff. I didn't know the digital product market is THAT big. I also got from this newsletter - I need to up my game with the images I'm using in my own content. You excell in images.

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Anfernee's avatar

I’m trying to design a theme around my images.

Still trying things out.

Thanks for your compliment 🙏🏻🙏🏻🙏🏻

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Vlad Naiman's avatar

Great, thank you for these thoughts.

Problem solving orientation is always a key. Good. 👍

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Anfernee's avatar

Definitely 💯

Thanks 🙏🏻 glad you like this post.

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Raymond's avatar

Very insightful, Anfernee. Thank you🙏

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Anfernee's avatar

Welcome. Glad you find it insightful. Cheers!

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Mike Thomson's avatar

Great article as always. The Specific Notion template one is something that I can relate to the most. I comepltely agree that it all boils down to what value we are providing; tool selection is secondary.

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Anfernee's avatar

The solution to a specific problem is the only thing that matters.

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Mike Thomson's avatar

Well said!

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FutureProof50's avatar

Transformation > Information

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Anfernee's avatar

100%

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Shawn Lim's avatar

Such a helpful list. Thanks for sharing!

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Anfernee's avatar

Welcome. Glad you find it helpful.

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Finn Tropy's avatar

Thanks for the shout-out, @anferneeck

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Anfernee's avatar

No problem.

I share with my subscribers what I read in my weekend posts.

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