Why Selling Information in 2025 is “Dead” (and What to Do Instead)
Selling information alone in 2025 won’t cut it. Discover why info-products are fading and learn what to offer instead
Access your FREE Solopreneur Success Hub
Your subscribers-only comprehensive command center for building and scaling a successful one-person business.
🚀 Save 20+ hours per week
🛠 Get plug-and-play business systems
📈 Focus on growth instead of busywork
Just subscribe to my newsletter (Solopreneur Code) and unlock the ultimate resource hub.
More information about the Hub here.
TL;DR
In 2025, selling information is like trying to sell ice in Antarctica, everyone’s already got more than they need.
We don’t need more PDFs. We don’t need another 57-video course collecting dust.
What we do need?
Results.
Connection.
Someone who gives a damn whether we actually finish what we start.
Information isn’t the product anymore. Transformation is.
Let’s cut to the chase.
If you’re trying to build a business by just selling eBooks, courses, or digital guides in 2025, you’re gonna have a bad time.
We’ve hit peak information overload, and people are done paying for knowledge they can Google for free or ask AI.
But don’t worry, it’s not all doom and gloom.
In fact, this shift opens up way better opportunities, ones that actually pay more, create real impact, and build long-term trust.
Let’s unpack what’s really going on and what you can do about it.
The Problem: Content Is Everywhere… and It’s Overwhelming
We live in a world drowning in PDFs, webinars, tutorials, masterclasses, and yes… even “free” AI-generated content.
Information is abundant, and mostly free.
Everyone’s creating content. Few are creating transformation.
Your ideal clients? They’re overwhelmed, stuck, and mentally checked out.
You’ve probably seen this too.
People buy a course and never finish it.
They watch a YouTube video and still have no clue how to apply it.
They’ve bookmarked 99 “ultimate guides”… and implemented none of them.
Sound familiar?
Well, that’s because…
What People Actually Want (Hint: It’s Not More Theory)
The truth?
People aren’t paying for information anymore, they’re paying for outcomes.
Here’s what they really want:
1. ✅ Implementation
They want someone to help them apply the info, not just dump more on their plate. Execution beats theory every time.
2. ✅ Accountability
Everyone has access to knowledge. But without structure and support, motivation fizzles. People are craving guidance, deadlines, and nudges to keep going.
3. ✅ Results
If your offer doesn’t deliver tangible wins, people won’t stick around. It’s not about “what you know”—it’s about what you can help them achieve.
3 Ways to Transform Your Business Model in 2025
So if selling info-products isn’t enough anymore… what’s the alternative?
Here are three business models that are thriving right now, or at least from what I observed:
1. Done For You (DFY) – Deliver Outcomes
Offer a service where you handle the implementation.
Instead of teaching someone how to do it, just do it for them.
Build funnels
Set up systems
Write the content
Run their ads
When you take the problem off their hands completely, you become irresistible.
2. Done With You (DWY) – Coach & Guide
If you don’t want to do the work for them, guide them step-by-step. People will pay a premium for coaching, feedback, and a personalized roadmap.
1-on-1 or group coaching
Hybrid courses with live sessions
Ongoing support and accountability
This creates transformation and scales well with the right structure.
3. Do It Together (DIT) – Build a Community
People are hungry for connection, not just content.
Creating a space where they can learn, share wins, and stay accountable is a game-changer.
This is exactly why I launched the Solopreneur Mastery Club, a place where solo creators and freelancers can come together, get support, and actually follow through.
In fact, studies show that online communities can boost completion rates by up to 36%.
That’s massive compared to your average standalone course!
Why Community Wins (Almost Every Time)
Think about it:
When’s the last time you finished a course on your own vs. when you had someone checking in, rooting for you, and sharing the journey?
Exactly.
Here’s why community-based models are crushing it:
People show up when others expect them to.
Shared progress creates momentum.
You build trust and belonging which turns casual fans into loyal advocates.
And it’s not just about warm fuzzies.
Community creates results.
And results sell.
You Can Still Sell Info, But Add These
Look, I’m not saying information is worthless. People still buy books, courses, and workshops.
But in 2025, you need to layer value on top.
Here’s how to do it:
➕ Add Convenience
Curate what matters. Organize the noise. Make the process faster, simpler, and stress-free.
➕ Add Differentiation
Why YOU? What’s your story? What perspective, framework, or lived experience sets you apart?
People don’t buy just for the info—they buy because of who it’s coming from.
➕ Add Proof
Nothing sells like results. Showcase testimonials, before-and-afters, success stories, and behind-the-scenes breakdowns.
How to Get Started (Without Burning Out)
If this all feels overwhelming, don’t worry.
I got you.
Here’s a super simple framework to kickstart your transformation journey:
1. Pick 1 Skill You’re Good At
What comes naturally to you but feels like magic to others?
That’s your edge.
2. Find 1 Person Who Needs Help
Seriously, just one.
Offer to help for free or a small fee in exchange for a case study or testimonial.
3. Help Them Get 1 Clear Result
Keep it tight.
Don’t try to solve every problem.
Solve one thing really well.
4. Document It & Share Your Offer
Turn the process into a simple offer.
Then shout about it.
Share the story.
Let the proof speak.
Over time, scale it into a service, coaching program, or community, like we’ve done in the Solopreneur Mastery Club.
Final Thoughts:
The end of info-selling as we knew it isn’t a threat, it’s an opportunity.
People are tired of the fluff and craving real transformation.
That’s your edge in 2025.
If you can focus on implementation, accountability, and results and wrap it in the power of community, you’ll stand out in the best way.
And hey, if you’re looking for a place to start, grow, and connect with like-minded creators, join us inside the Solopreneur Mastery Club.
It’s built for this exact moment.
Cheers!
🎉🎉🎉🎉🎉🎉🎉
Solopreneur Code has just celebrated its 1st year anniversary
2,400+ subscribers later, I’m sharing what worked, what didn’t, and everything I wish I’d known when I started Solopreneur Code.
Whether you’re just starting or knee-deep in your own newsletter grind, these lessons might just save you some time, energy, and a whole lot of second-guessing.
🎉🎉🎉🎉🎉🎉🎉
Transformation literally means going beyond your form.
- Wayne Dyer
Interesting Substack Posts I Read This Week:
The New Startup Stack That’s Beating 10-Person Teams by
Inspirations from Justin Welsh Who Joined Substack Lately and Became #1 New Bestseller Quickly by
How To Create CustomGPTs [2025 Guide] by
How To Compete With The Big Names by
The Mini Book Method: How Writing Short Books in a Series Can Build Real Income by
My First Year on Substack, Without the Hype by
🧱 How To MAKE Them Subscribe? by
How to Grow on Substack Now That It’s Getting Crowded by
3 Course Design Mistakes That Scream 'Low Value' by
Google Is In Trouble- Here Is Why by
Not Every Version of You Is Meant to Survive the Journey by
“AI vs Luck: My $461M Powerball Hunt with Grok” by
Can You Really Make a Full-Time Income on Substack? (Answer Inside) by
The Substack Monetisation Stack by
Deleting my podcast wiped my publication by
Like this post? Consider doing these 3 things:
"The Solopreneur Code" is targeted towards solo entrepreneurs, providing insights, tips, and strategies for success in running a business independently, share with your community if you think this is helpful for them.
Have a question? Comment below or in our Subscriber’s Chat
For just $9.00/month or $79.00/year (30% cheaper than subscribing monthly), you’ll gain access to all exclusive strategies, insights, and tools that can take your solopreneur journey to the next level. You’ll also unlock all content and advanced AI prompts for your business.
I hope you’ll take this step and join me today.
Let’s crack the growth equation and build a thriving one-person business on your terms!
Anfernee
This article hits the nail on the head. People are drowning in information but starving for action and results. I love how you’ve broken down the shift from selling knowledge to delivering transformation with practical models like DFY, DWY, and DIT. This is a great wake-up call to rethink how we create value in 2025.
PS: Congrats on your 1st anniversary🎉👏👏 Cheers to many more🥂💪
Thank you so much for the mention, Anfernee! This is such a clear and timely breakdown of why selling information alone just doesn’t cut it anymore. I love how you emphasize transformation, accountability, and community as the future so refreshing and inspiring. Looking forward to seeing how the Solopreneur Mastery Club helps solo creators thrive in 2025 and beyond!