90% of Online Advice Isn’t Original And Here’s How I Make It Work Anyway
Think all the good advice has already been said? You're right. But here's how I repackage common ideas to create content that feels fresh and original.
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Feeling stuck because it seems like all the good ideas are taken?
Here’s the truth:
90% of advice online isn’t new, it’s just said differently.
Learn how to stay original by shifting your perspective, not reinventing content.
“Everything’s Already Been Said!” - Sound Familiar?
You’ve probably felt it before.
That ugh moment when you’re staring at a blank doc thinking, “What’s the point? It’s all been said already!”
And hey, you’re not wrong.
Here’s what I think about this:
90% of advice online isn’t new. It’s just said in a new way.
In fact, it’s not just online.
Most life-changing wisdom, whether it comes from books, podcasts, or your grandma, isn’t exactly revolutionary.
It just hits different when said in a way that clicks with you.
That’s where the magic lies, not in reinventing the wheel, but in remixing it for your target audience.
Let’s Talk Alex Hormozi: The Art of Tactical Repackaging
Take Alex Hormozi, for example.
His books like $100M Offers, $100M Leads or $100M Money Models aren’t uncovering hidden knowledge from some secret business vault.
Nope.
They’re based on decades-old psychological principles around persuasion, value, and human behavior.
So what makes them feel fresh and powerful?
He stripped the fluffy stuff
He made it tactical
He built a framework that’s plug-and-play
In other words, he didn’t invent new laws of business.
He translated them in a way people could use right now.
That’s the game.
Originality Isn’t Innovation. It’s Interpretation.
You don’t need to be a genius or a groundbreaking philosopher.
What you need is to become a translator.
Someone who can take common ideas and reframe them for your unique audience.
Here’s the truth:
People don’t always remember who said it first.
They remember who made it finally make sense.
So ask yourself:
Can you take a complex idea and make it simple?
Can you use a metaphor that your audience gets?
Can you inject your personality, stories, or humor?
That’s real originality.
Why Your Audience Doesn’t Want “New”, They Want Useful
A common trap content creators fall into is chasing novelty.
But the real question your audience is asking isn’t:
“Have I heard this before?”
It’s:
“Can I actually use this?”
Let that sink in.
Your audience isn’t looking to be wowed with complex, mind-bending theory.
They want to feel seen, understood, and guided toward a real-world solution.
5 Ways to Sound Fresh Without Saying Something New
Here’s what I believe are some of the best ways to repackage an idea.
So stop trying to reinvent content already.
Instead, use these five strategies to make it resonate:
1. Tell Personal Stories
Stories connect.
Even if the lesson is familiar, your experience gives it fresh context.
Example: “I always heard that ‘consistency is key,’ but it wasn’t until I started waking up at 5AM for 30 days that I realized what it really meant.”
2. Use Simple, Everyday Language
Skip the jargon.
Speak like a human.
You’re not writing a thesis, you’re talking to your friend.
Instead of: “Utilize these psychological heuristics to increase conversion”
Say: “Use these mental shortcuts to get people to buy”
3. Add Specific, Actionable Steps
Don’t just say “build trust.”
Show how:
Share behind-the-scenes content
Respond to DMs personally
Show results (with proof)
4. Create Visual or Mental Frameworks
Organize your advice into bite-sized formulas or acronyms people can remember.
Hormozi uses frameworks like Value = (Dream Outcome x Perceived Likelihood) / (Time x Effort)
Boom.
Easy to grasp.
Easy to share.
5. Draw From Different Niches
Look outside your industry.
Use cooking, sports, or pop culture analogies to explain your ideas.
“Building a content strategy is like meal prepping for the week. It saves time, keeps you on track, and makes execution a breeze.”
You’re More Original Than You Think
We all have imposter moments when we start to think, “Who am I to talk about this? It’s all been said before.”
But guess what?
Your voice, your lifestyle, your experiences, your struggles… those are things no one else can replicate.
Even if 1,000 people say the same thing, your version might be the one that clicks for someone.
So, How Do You Apply This Today?
Here’s your action plan:
Pick one “common” idea in your niche (e.g., “Show up consistently”)
Reframe it using a story, metaphor, or lesson from your life
Break it into steps that your audience can actually try today
Keep your tone natural - like you’re texting a friend
Repeat often - consistency builds trust and familiarity
And that’s it.
You just turned generic advice into gold.
Pro Tip: Just give credit where it’s due. Your spin on a known concept might be exactly what your audience needs. There is nothing wrong with amplifying great ideas.
Conclusion
Here’s the bottom line:
You don’t need to be original. You need to be useful.
Originality isn’t about discovering a never-before-heard truth.
It’s about saying something familiar in a way that makes people feel understood.
The next time you think, “But this has been said already,” flip the script:
“Yeah... but it hasn’t been said by me, to my audience, like this.”
So go on… take the idea, remix it, and make it yours.
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