How to Build a High-Converting Funnel in a Weekend Using Just Threads and Substack
Learn how to leverage Threads and Substack to create a powerful, automated funnel in just one weekend!
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The Sales Funnel Shortcut
Building a sales funnel doesn’t have to be a complicated, time-consuming process.
In fact, with the right strategy, you can set up a high-converting funnel in just one weekend using these two powerful tools.
If you’re a creator, entrepreneur, or freelancer looking to grow your audience and generate revenue without spending a dime on ads, this method is for you.
In this post, we’ll walk through a simple yet effective way to attract an engaged audience, capture leads, and monetize your expertise—fast!
By the end, you’ll have a fully functional funnel that drives traffic, nurtures leads, and converts them into paying customers.
All without the need for complex landing pages or expensive software.
Let’s dive in! 🚀
Why Threads & Substack? The Perfect Funnel Duo
Traditional sales funnels often require a mix of tools—landing pages, email marketing software, paid ads, and automation.
With Threads and Substack, you can:
Attract attention quickly by leveraging Threads’ algorithm
Engage and educate your audience through valuable content
Capture emails effortlessly via Substack’s simple signup process
Monetize with ease by offering premium content, courses, or services
The best part?
This method is free to start and can be automated over time!
What is Threads?
Threads is Meta’s newest social media platform designed for real-time conversations and community engagement.
Launched as an alternative to X (formerly Twitter), Threads allows users to share short-form text posts, images, and videos, making it a powerful tool for thought leadership and audience growth.
Key Features of Threads:
✅ Short-Form Content Focus – Posts are limited in length but designed for engagement.
✅ Seamless Instagram Integration – You can easily bring over your Instagram followers.
✅ No Ads (Yet) – A clean, distraction-free platform for organic growth.
✅ Algorithmic Boost for Early Adopters – High reach potential as the platform grows.
✅ Community-Driven Discussions – Great for building a loyal, engaged audience.
Who Should Use Threads?
Content creators looking to build authority quickly.
Solopreneurs wanting to connect with their audience in a conversational way.
Writers, marketers, and educators who thrive with short, impactful content.
Threads Monetization Potential
Although Threads doesn’t have built-in monetization yet, there are ways to turn engagement into revenue:
Driving traffic to a newsletter (like Substack)
Promoting digital products, courses, or coaching
Using affiliate marketing or brand sponsorships
How to Grow on Threads Without Posting Nonstop
Most people think growing on social media means posting all the time, hoping something sticks.
But on Threads, the real key to growth isn’t shouting into the void—it’s about becoming strategically invisible.
Instead of churning out content, the smart move is engaging strategically.
By commenting on the right posts at the right time, you can gain maximum visibility without the pressure of constant posting.
Here’s how to do it:
1. Engage More, But Be Intentional
Rather than posting endlessly, focus on engagement. But don’t just engage anywhere—be intentional.
Pick 5-10 dream customers, influencers, or brands that align with your business.
These should be people whose audience you want to attract.
Why this works:
Every time they post, their audience is watching. If you show up in the comments with valuable insights, you’ll get noticed by the right people.
2. Be One of the First to Reply
Early engagement means maximum visibility. When you comment early, your reply sits at the top, increasing the chances of being seen by their audience.
🔹 Tip: Turn on notifications for these key accounts so you can engage as soon as they post.
3. Make Your Comments Stand Out
A lazy “Love this!” or “Great post!” won’t cut it. Those comments blend into the noise. Instead, aim for comments that spark conversation:
✅ Drop an insightful perspective
✅ Challenge a common assumption
✅ Ask a smart question that encourages discussion
Example: Instead of saying, “Great advice!”, try:
💡 “Love this take! How would you tweak this approach for someone in [your niche]?”
This makes the original poster more likely to respond, which increases your visibility to their followers.
4. Leverage the Ripple Effect
When someone with an audience replies to you, their followers see it. This turns one smart comment into exposure to hundreds, maybe thousands, of potential customers.
How to amplify this effect:
If someone replies to you, reply back! The more engagement on your comment, the longer it stays visible.
Add value to the conversation so others join in.
5. Show Up Consistently (Without Spamming)
Consistency > volume.
Showing up regularly on key accounts makes people recognize you. You’re not spamming—you’re building familiarity and trust.
Over time, people will start clicking your profile because they keep seeing your name attached to thoughtful comments.
6. Let Curiosity Drive Traffic to Your Profile
When your comments are insightful, people click your profile.
🛠 Make sure your profile is optimized:
Your bio should clearly state who you help and how.
Have a pinned post that speaks directly to your audience’s needs.
Use a clear call-to-action (CTA) to guide visitors toward the next step.
Why This Strategy Works
✔ Positions you as an authority – Thoughtful engagement makes you look like an expert.
✔ Saves time – No need to create endless posts; just show up strategically.
✔ Builds trust faster – Engaging in conversations feels more authentic than broadcasting.
✔ Naturally attracts engaged followers – People follow those who provide value.
It’s not just about views—it’s about sales.
The Digital Wealth Compendium gives you the roadmap to make both happen.
Download your FREE Digital Wealth Compendium (Preview) here:
https://anferneeck.gumroad.com/l/digital-wealth-compendium-threads
What is Substack? (The Future of Newsletter-Based Monetization)
Substack is a powerful platform for email newsletters, blogging, and premium content monetization.
It allows creators to build an audience, share long-form content, and earn money through paid subscriptions.
Key Features of Substack:
✅ Easy Newsletter Creation – Write, publish, and grow your email list effortlessly.
✅ Built-in Monetization – Charge for premium subscriptions.
✅ SEO-Optimized Blog Functionality – Your posts are searchable and indexed on Google.
✅ Community Engagement – Comments, chat, and exclusive subscriber content.
✅ Cross-Promotion Tools – Grow by collaborating with other writers on the platform.
Who Should Use Substack?
Writers, bloggers, and journalists who want to monetize their content.
Educators and experts looking to build a paid community.
Entrepreneurs who want a direct line to their audience without social media algorithms.
How Substack Helps You Monetize
Unlike Threads, Substack is built for making money from your content.
Here’s how:
Paid Subscriptions – Offer exclusive content for a monthly or annual fee.
Freemium Model – Provide free content to grow your audience, then upsell premium access.
Product and Service Sales – Use newsletters to promote your offerings.
Affiliate Marketing – Share recommendations and earn commissions.
How to Use Threads & Substack Together for Maximum Growth
Step 1: Crafting a Viral Thread
Threads is an incredible platform for getting your message in front of the right people—if you know how to structure your content.
A well-crafted Thread acts as the top of your funnel, attracting potential leads and pushing them toward your Substack.
How to Write a High-Converting Thread:
Start with a Hook – Your first tweet should grab attention instantly. Use curiosity, controversy, or a bold statement.
Example: “In 2 months on Threads, not only did I hit 414K views, I've also generated $5K+ in sales. Here’s how to turn your Threads audience into buyers:”
Break Down Your Process – Each post should add value, teaching your audience something valuable.
Share step-by-step guidance, insights, or real-life case studies.
Use Engaging Formatting – Keep your tweets short, use emojis (sparingly), numbers, and line breaks to improve readability.
Call to Action (CTA) – The last post should drive readers to your Substack.
Example: “Want the full breakdown, templates, and exclusive insights? Subscribe to my Substack here: Solopreneur Code”
💡 Pro Tip: Pin your best-performing thread to your profile to generate leads on autopilot!
Step 2: Driving Traffic to Substack & Capturing Emails
Once you’ve hooked readers with your Threads post, the next step is converting them into subscribers.
Substack makes this effortless because:
✅ It’s free to use
✅ It allows readers to subscribe with one click
✅ It offers built-in monetization options
How to Optimize Your Substack for Conversions:
Create a compelling signup page
Example: “Cracking the growth equation in a one person business and helping you break free. Subscribe now and receive the Solopreneur Success Hub!”
Keep it simple, benefit-driven, and focused on the reader.
Offer a Lead Magnet
Encourage signups by offering a free resource:
A mini-course
An ebook
An exclusive newsletter series
My lead magnet is the Solopreneur Success Hub.
Send a Welcome Email
Immediately provide value to new subscribers with a well-crafted welcome email.
Example: “You're on the list! And here's your FREE gift!”
Step 3: Monetizing Your Funnel
Once you’ve built an audience on Substack, it’s time to turn subscribers into customers.
Here are three ways to monetize effectively:
Paid Substack Subscription
Offer premium content for paying subscribers.
Example: Exclusive deep dives, case studies, or weekly coaching insights.
Sell Digital Products or Services
Promote courses, ebooks, coaching, or consulting directly within your emails.
Example: “Want my complete Solopreneur Success OS - your roadmap to predictable, profitable, and sustainable success as a solopreneur? Get it here for $47.”
Affiliate Marketing
Share affiliate links for relevant tools and resources.
Example: “I use [this tool] to automate my funnel. Get 10% off here: [AffiliateLink]”
💡 Bonus Tip 1: Use Substack’s “Recommendations” feature to cross-promote with other newsletters and grow your audience faster!
💡 Bonus Tip 2: Leverage on Substack Notes to growth exponentially in Substack!
Bonus: Automating & Optimizing Your Funnel
Once your funnel is up and running, automation can help you scale:
✅ Schedule Threads in advance using Tweet scheduling tools
✅ Set up automated email sequences in Substack to nurture new subscribers
✅ Track performance with Threads analytics and Substack’s built-in insights
💡 Pro Tip: Experiment with different hooks and CTAs to improve your conversion rates over time!
Mapping Your Threads + Substack Funnel to the AIDA Model
My Threads + Substack funnel perfectly aligns with the AIDA model, a proven framework used in marketing to move potential customers from discovery to purchase.
Here’s how it works:
1. Awareness: Attracting Attention on Threads 🚀
📌 Goal: Get in front of your target audience & spark curiosity.
📌 Strategy: Create engaging, high-value Threads that educate, inspire, or challenge conventional thinking.
How Threads Drives Awareness:
✅ Viral Threads introduce you to a broader audience.
✅ Curiosity-driven hooks make people stop scrolling.
✅ Consistent posting builds familiarity and trust.
🔥 Example Thread Hook:
“Most people think you need thousands of followers to make money online. That’s a lie. Here’s how I made $5K on Threads in 30 days with under 1,000 followers.”
📢 CTA: “Want the full breakdown? Subscribe to my Substack for the step-by-step guide!”
2. Interest: Capturing Attention & Nurturing Curiosity 💡
📌 Goal: Get your audience intrigued and eager to learn more.
📌 Strategy: Offer a valuable lead magnet on Substack to capture emails.
How Substack Converts Interest into Subscribers:
✅ Free content or exclusive guides build trust.
✅ Automated welcome sequences deepen engagement.
✅ Consistent newsletters keep you top-of-mind.
🔥 Example Lead Magnet:
“Subscribe & get my FREE ‘Threads Growth Playbook’—a step-by-step guide to building an audience & selling digital products in 30 days!”
“Subscribe & get your FREE Solopreneur Success Hub!
Instead of wasting time figuring things out, you’ll:
🚀 Save 20+ hours per week
🛠 Get plug-and-play business systems
📈 Focus on growth instead of busywork
It’s everything you need, all in one place.
https://solopreneurcode.substack.com/p/solopreneur-success-hub”
🎯 CTA: “Join 2,000+ solopreneurs learning how to monetize Threads. Subscribe now for instant access!”
3. Desire: Positioning Your Offer as the Perfect Solution 🔥
📌 Goal: Turn interest into strong emotional desire for your product.
📌 Strategy: Showcase social proof, case studies, and success stories in Substack emails.
How Substack Builds Desire:
✅ Testimonials & success stories show real results.
✅ Behind-the-scenes content makes your product feel exclusive.
✅ Comparison to alternatives highlights why your offer is the best choice.
🔥 Example Email Subject Line:
“From 0 to $5K on Threads: How [Customer Name] Used This System to Launch Their First Digital Product.”
💡 Pro Tip: Use storytelling in your emails—people connect with personal journeys!
4. Action: Converting Subscribers into Buyers 💰
📌 Goal: Get your audience to buy your Digital Wealth Compendium.
📌 Strategy: Use urgency, scarcity, and clear CTAs in sales emails.
How Substack & Email Convert Desire into Sales:
✅ Exclusive limited-time pricing pushes urgency.
✅ Bonuses & fast-action incentives sweeten the deal.
✅ Multiple follow-up emails remove objections.
🔥 Example CTA:
🚀 Special Launch Offer: Get the Digital Wealth Compendium for just $37! (Normally $332)
💡 Pro Tip: Use a final reminder email with a countdown timer to close last-minute sales.
Your High-Converting Funnel is Ready!
You don’t need expensive tools or months of effort to build a powerful sales funnel.
By leveraging Threads to attract leads and Substack to nurture and convert them, you can create a high-converting system in a single weekend.
Quick Recap:
✅ Step 1: Write engaging Threads to attract an audience
✅ Step 2: Drive traffic to Substack and capture emails
✅ Step 3: Monetize with premium content, digital products, or affiliate marketing
Now, it’s your turn!
Start writing your first high-value Thread today, direct traffic to your Substack, and watch your audience (and revenue) grow. 🚀
Got questions?
Drop them in the comments or share your results—I’d love to hear how this works for you!
You’re one funnel away from the life, business, and marriage you desire to have.
- Russell Brunson
Interesting Substack Posts I Read This Week:
Became a Substack bestseller within 6 weeks (+4 years of hardwork)! by
I Stopped Selling Ebooks. Here’s What I’m Doing Instead to Monetize My Writing by
Why Storytelling Is Your Superpower (And How to Master It) by
How to Use Substack Sections to Organize Multiple Newsletters in One Publication by
How to Use Tags to Grow Your Substack by
A tiny writing tweak to increase sales by
💬 What's in a Substack email/post headline? by
The 10 types of posts and how to use them by
A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business by
🥳 Time to Celebrate! 🥳
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Anfernee
🔥 Ready to Turn Threads into a Profitable Digital Empire?
Here’s the truth—views don’t pay the bills, sales do.
If you’re tired of chasing vanity metrics and ready to start building real wealth on Threads, the Digital Wealth Compendium: Building and Selling Digital Products on Threads in 30 Days is your ultimate roadmap.
With step-by-step guidance, ready-to-use templates, and a proven 30-day action plan, you’ll go from posting aimlessly to launching and selling your own digital products—fast.
Thanks for sharing!
Love this, great breakdown! Threads is a really great platform to capture attention, have been getting really good results for my Notion business as well!