Feeling Stuck in Making Sales? These 3 Elements Will Finally Change Everything
It's not about the price...
We’ve all been there.
Pouring our heart and soul into creating an offer we’re genuinely excited about, only to be met with the deafening sound of… nothing.
No sales.
No interest.
Nothing.
It’s frustrating, right?
Worse, it’s demoralising and leaves you questioning whether success is even possible.
Here’s the good news: Success is possible.
The problem often isn’t the effort you’re putting in, it’s about aligning that effort with the right strategy. And the strategy boils down to just three simple but powerful elements:
The right offer
To the right person
At the right time
Miss even one of these, and your results might fall flat.
Nail all three? You’ve got a winning formula.
Let’s break it down.
1. The Right Offer: Solving the Right Problem
At its core, a “right offer” doesn’t just sell, it serves.
It solves a specific problem or fulfills a desire for your target audience.
The most common mistake here? Creating offers you think your audience wants without validating if it’s what they actually need.
What makes an offer “right”?
Clarity: Can someone instantly understand what they’re getting and how it will help them?
Value: Does your offer clearly demonstrate a return on investment—whether it’s time saved, money earned, or a tangible benefit?
Uniqueness: Does your offer stand out from the competition? Why should they choose you over someone else?
Quick Tips to Nail Your Offer:
Research your audience: Talk to potential customers. Survey them. Read reviews of similar products or services to find out what’s missing in the market.
Be specific: Instead of saying, “This course helps you grow your business,” say, “This course will show you how to land 10 high-ticket clients in 30 days without paid ads.”
Test and refine: Soft-launch your offer to a small group and gather feedback. Did it resonate? Were there hesitations or objections?
2. To the Right Person: Targeting Your Ideal Audience
Even the most irresistible offer won’t succeed if it’s pitched to the wrong audience.
Imagine selling luxury handbags to a crowd of budget-conscious college students, it just won’t stick.
Who is the “right person”?
Your ideal customer is someone who:
Has the problem your offer solves
Understands the value of solving that problem
Is willing (and able) to pay for it
One common trap? Trying to appeal to everyone.
The broader your message, the weaker your connection will be with any one group.
How to Find and Connect with Your Audience:
Create a customer persona: Think about their age, gender, job, income level, pain points, goals, and even what keeps them up at night.
Use specific language: Mirror the words your audience uses to describe their struggles or desires. This creates an instant connection.
Choose the right platforms: If your audience spends their time on Instagram, focus there instead of LinkedIn (or vice versa).
3. At the Right Time: Hitting When It Matters Most
Timing is everything in sales.
You might have the best offer and the perfect audience, but if they’re not ready to buy, you’re wasting your effort.
Think about it: Have you ever scrolled past an ad and thought, “This looks amazing, but it’s not the right time for me”?
Understanding Timing in Sales
Awareness stage: Your audience is just realizing they have a problem. This is when they need education and information, not a hard sell.
Consideration stage: They know they have a problem and are actively exploring solutions. This is when your offer should stand out as the best option.
Decision stage: They’re ready to buy, but they need that final nudge, like a limited-time offer or compelling testimonials.
How to Get Your Timing Right:
Follow up consistently: Just because someone doesn’t buy today doesn’t mean they’re a lost cause. Nurture them with emails, content, or ads until they’re ready.
Create urgency: Limited-time discounts, bonuses, or enrollment windows can encourage action.
Study buying patterns: Look at your analytics to identify when your audience is most active. Are there seasonal trends or specific times when they’re more likely to buy?
Why All Three Elements Matter
Here’s the thing: Each of these elements amplifies the others.
Without the right offer, you could have the perfect audience at the perfect time, but they won’t be interested.
Without the right person, even the most amazing offer won’t sell.
And without the right timing, your message won’t land.
Think of it like a three-legged stool.
If one leg is missing, the whole thing collapses.
Common Mistakes (and How to Fix Them)
Let’s address a few mistakes entrepreneurs often make:
Focusing only on the offer:
It’s easy to get stuck in “product creation mode” without thinking about who you’re selling to or when they’ll buy.
Always connect your offer to your audience’s specific needs and timing.
Ignoring audience feedback:
If people aren’t buying, don’t assume they don’t want what you’re offering.
Ask them why.
You might discover your messaging is off, or the price feels too high, or they’re not seeing the value.
Skipping follow-ups:
A “no” today isn’t a “no” forever.
Consistent, thoughtful follow-ups can turn cold leads into loyal customers.
Overcoming “Business Trauma”
Let’s talk about that gut-wrenching feeling when your hard work doesn’t pay off.
It’s easy to fall into a mindset of “maybe I’m not cut out for this” or “why bother?”
But here’s the truth:
Every failed launch, every flop, every “no sale” is a lesson.
Instead of letting failure reinforce self-doubt, use it as data.
Analyze what went wrong—was it the offer, the audience, or the timing?
Then adjust and try again.
Success isn’t about avoiding failure—it’s about learning from it and keeping momentum.
Key Takeaways
To consistently hit your sales goals, you need three critical elements in place:
the right offer,
the right person, and
the right timing.
Together, they create a strategy that feels less like hard work and more like alignment.
When you focus on these three pillars and give yourself grace during the learning process, you’ll not only make more sales but also regain confidence in your ability to achieve your business goals.
So, take a deep breath, assess where you’re at, and start tweaking your sales process.
Your breakthrough could be closer than you think!
"Great salespeople are relationship builders who provide value and help their customers win."
- Jeffrey Gitomer
Interesting Substack Posts I Read This Week:
How I Became a Substack Bestseller in 3 Months (and What They Don’t Tell You About Growth) by
Feeling Uninspired on Substack Notes? Try These Prompts by
You Should Avoid Using AI-Generated Blog Content to Boost Your Website SEO by
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Anfernee
Thanks for the post mention here Anfernee! 😊