How to Build Products People Want to Pay For
Discover key factors and learn how to create products people want to pay for
Gary Halbert, a master in direct response marketing, had an interesting way of teaching people about selling.
He’d ask his students what advantage they’d want if they were running a hamburger stand. Location? Organic meat? Lower prices?
After everyone shared their ideas, he’d say, “You can have all of that. I only need one thing: a starving crowd.”
What he meant was simple—nothing beats selling to a market that’s already hungry for what you’re offering.
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