Starting with delivery and onboarding before touching the revenue sequences is the right call, and it's the order almost nobody follows. Most people build the closing sequence first because it feels like the one making money, then wonder why refunds pile up. Which one took you longest to actually get right, the engagement sequence with unlimited messages seems like the easiest to let go stale?
Build it once and it keeps working while you sleep is the whole reason systems beat hustle for a team of one. I'd add that the sequencing matters less than most people think starting out, having any repeatable structure beats a brilliant one-off email every time, because the brilliant one-off doesn't compound and the repeatable structure does.
A single strong email beating five mediocre ones stuck in a broken flow is a permission I needed to stop building all eight sequences at once. I've been trying to automate everything on day one, which just means nothing is actually finished.
The engagement sequence section is the most useful part of this for me — the idea of rotating message types instead of pitching every week is a small shift that actually changes how sustainable it feels. Curious whether the "27 to unlimited" range comes from a specific test or just experience.
Starting with delivery and onboarding before touching the revenue sequences is the right call, and it's the order almost nobody follows. Most people build the closing sequence first because it feels like the one making money, then wonder why refunds pile up. Which one took you longest to actually get right, the engagement sequence with unlimited messages seems like the easiest to let go stale?
Build it once and it keeps working while you sleep is the whole reason systems beat hustle for a team of one. I'd add that the sequencing matters less than most people think starting out, having any repeatable structure beats a brilliant one-off email every time, because the brilliant one-off doesn't compound and the repeatable structure does.
👍🏻👍🏻
A single strong email beating five mediocre ones stuck in a broken flow is a permission I needed to stop building all eight sequences at once. I've been trying to automate everything on day one, which just means nothing is actually finished.
Great list, my friend, definitely going to share this in my newsletter!
The engagement sequence section is the most useful part of this for me — the idea of rotating message types instead of pitching every week is a small shift that actually changes how sustainable it feels. Curious whether the "27 to unlimited" range comes from a specific test or just experience.
Not really a test, but the engagement emails have to be long enough. Hence about a month worth of emails.