The 3 Core Problems You Must Solve To Make Money
Learn how solving the 3 core problems can help you create profitable opportunities and make more money.
The concept of the three core problems—wealth, health, and relationships—draws inspiration from The Secrets Trilogy by Russell Brunson.
His insights provide a foundation for understanding these timeless challenges and the opportunities they offer for creating impactful solutions.
For as long as humans have existed, three challenges have stood the test of time: wealth, health, and relationships.
These aren’t fleeting issues—they’re fundamental to what it means to live a happy, fulfilling life.
Why are these problems eternal?
Because they address core human needs.
People strive to build wealth to secure their needs and achieve their dreams, maintain their health to fully experience life, and nurture relationships to feel connected and loved.
What makes these problems evergreen is their unchanging relevance.
They evolve with society, but they never disappear.
Regardless of how advanced humanity becomes, people will always seek financial stability, physical vitality, and meaningful emotional connections.
The Maslow Connection
The significance of these challenges aligns closely with Abraham Maslow’s Hierarchy of Needs, a psychological framework that explains human motivation.
Maslow outlined a progression of needs, starting with basic survival and leading to self-actualization.
Here’s how the three eternal problems fit into his model:
1. Wealth: Linked to Maslow’s Basic and Safety Needs
Wealth provides access to the essentials of life and security, addressing the first two levels of Maslow’s hierarchy:
Physiological Needs - basic necessities for survival, such as food, water, and shelter. All of which needed certain level financial support to sustain.
Safety Needs - Financial security, stable employment, and protection from threats.
Without wealth, these fundamental needs remain unmet, which makes solving financial problems a timeless priority.
2. Health: Connected to Physiological and Esteem Needs
Health is essential for both survival and psychological well-being:
Physiological Level - good health ensures that the body functions optimally, supported by proper nutrition, exercise, and medical care.
Esteem Level - physical fitness and overall wellness contribute to confidence, self-respect, and how others perceive us. Looking and feeling healthy boosts self-esteem.
Without good health, it’s nearly impossible to thrive, making it a perpetual area of focus.
3. Relationships: Tied to Love/Belonging and Esteem Needs
Relationships are integral to Maslow’s:
Belonging level - emotional connections with family, friends, and romantic partners foster a sense of community and support.
Esteem Needs - positive connections can boost self-worth, while conflict or loneliness can undermine it.
Humans are inherently social creatures, and meaningful relationships remain a universal desire, regardless of time or culture.
The Common Thread: Path to Self-Actualization
The three eternal problems are interconnected and essential because they address needs across Maslow’s hierarchy.
Once stability is achieved in these areas, individuals can ascend to the final level: self-actualization, where they pursue creativity, personal growth, and fulfillment.
By solving these challenges, you’re not only addressing practical concerns, you’re helping people fulfill the motivations that define their humanity.
Why These Problems Offer Evergreen Opportunities
Because these problems never go away, they create timeless opportunities for innovation, entrepreneurship, and impact.
Whether you’re designing solutions, building businesses, or creating products, tapping into wealth, health, or relationships ensures relevance and enduring demand.
Now, let’s explore each of these eternal challenges in more depth and discover how solving them can lead to financial success.
Core Problem #1: Health
People will always want to live longer, feel better, and look their best.
Good health is the foundation of a happy life.
From physical fitness to mental well-being, everyone aspires to improve their quality of life.
The health market is massive and growing, driven by trends like wellness, biohacking, and personalized fitness plans.
How Can You Solve It?
The health industry is full of opportunities to create products or services that address people’s struggles.
Here are some of the most common areas to explore:
Diet & Nutrition: Millions of people struggle with weight loss, meal planning, and healthy eating habits. Think meal kits, fitness trackers, or personalized nutrition programs.
Exercise & Fitness: Whether it’s yoga, home workouts, or gym memberships, people constantly look for ways to stay active. Fitness apps, online trainers, and equipment companies thrive here.
Mental Health: Mindfulness, stress management, and therapy solutions are in high demand. Apps like Headspace or Calm have made millions by addressing anxiety and mindfulness issues.
Why Solving Health Problems Is Profitable
Health is priceless, and people are willing to spend on solutions that improve their lives.
The global wellness market alone is worth trillions.
If you can position yourself as a trusted expert or create innovative health products, you’ll find no shortage of paying customers.
Core Problem #2: Wealth
People will always want to make (more) money.
The desire to improve one’s financial situation is universal.
Whether it’s earning more, saving better, or building wealth, this is one problem that never goes out of style.
Why?
Because money fuels everything from personal security to freedom and opportunity.
How Can You Solve It?
There are endless ways to help people make money or manage their finances.
Here are some of the top submarkets within the “wealth” category:
Starting a Business: Entrepreneurs need help building and scaling their businesses. If you can offer tools, coaching, or resources, you’re solving a major pain point.
Side Hustles: Many people want to earn extra income but don’t know where to start. Popular solutions include freelancing platforms, gig economy tools, or content about creating passive income streams.
Financial Education: Budgeting, saving, and investing are skills many people struggle with. If you can simplify these concepts or offer innovative financial tools, you’re meeting a constant demand.
Real Estate: Real estate is a timeless way to build wealth, and people are always looking for tips on buying, selling, or managing properties.
Why Solving Wealth Problems Is Profitable
Wealth is tied to survival and success, which means people are willing to pay for solutions.
Courses, apps, books, and consulting services in this space consistently perform well.
Look at platforms like Shopify or financial gurus like Dave Ramsey—they’ve built empires around solving wealth problems.
Core Problem #3: Relationships
People will always crave connection and belonging.
From family bonds to romantic partnerships, relationships shape our lives.
But they’re also one of the most challenging aspects of being human.
People often seek guidance, support, or tools to help navigate their relationships.
How Can You Solve It?
This core problem offers countless ways to make money by addressing relationship challenges.
Here are some popular submarkets:
Dating & Romance: Apps like Tinder and Bumble have monetized this space, but there’s room for niche solutions—think dating advice, matchmaking services, or confidence-building workshops.
Breakups & Divorce Recovery: Helping people heal from a breakup or divorce is another evergreen opportunity. Online courses, books, or therapy programs work well in this space.
Building Meaningful Connections: Many struggle to develop friendships or professional networks. Solutions like networking platforms, event planning services, or even social skills coaching are in demand.
Why Solving Relationship Problems Is Profitable
Relationships are deeply personal, and people are willing to pay for tools or guidance to improve them.
Whether it’s a marriage counselor charging $200/hour or an online course teaching dating skills, this market is full of opportunities to earn.
How to Monetize These Core Problems
Now that you know the three core problems, how can you turn them into money-making ventures?
Here are a few tips:
Identify a Niche Within Each Problem:
Narrowing your focus makes it easier to stand out.
For example, instead of targeting general “health,” focus on “meal plans for busy moms” or “fitness for beginners.”
Create Scalable Solutions:
Think digital products like eBooks, courses, or apps.
These require upfront work but can generate passive income.
Build Authority:
People trust experts. Share content, build a following, and position yourself as a go-to resource in your chosen niche.
Solve a Specific Pain Point:
The more urgent the problem, the more likely people are to pay for a solution.
For example, “help with budgeting” or “recovering from a breakup.”
Leverage Technology:
From AI-powered apps to subscription-based platforms, tech makes it easier to deliver solutions efficiently and scale your business.
The Core Problems Are Your Golden Ticket
Wealth, health, and relationships are problems that will never disappear.
That’s the beauty of solving these core challenges, and you’re guaranteed a steady demand for your solutions.
Whether you’re creating a product, offering a service, or building an online business, focusing on these three areas ensures long-term relevance and profitability.
So, the question is:
Which core problem will you solve to make money?
“It starts with the 3 Core Markets or Desires: health, wealth, and relationships.”
―Russell Brunson
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Anfernee
I enjoy the breadth of this article, and especially love the images you made to go with it :-)
I would offer the same advice: 'enjoy experimenting with different levels of intensity.' Don’t take it too seriously, get to know yourself and your community, and aim to find the sweet spot.